The battle between pure organics and mass marketing is one Native Sun has been fighting for years. The term organic has been thrown around so much, what does it even mean anymore? Now with the recession, we find even more consumers switching brands based on bottom line cost instead of value, standards and quality.
On July 3, The Washington Post published an article titled “Purity of Federal ‘Organic’ Label is Questioned” that aimed to show the corruption and shortcomings of the USDA Organic Program. On July 4, The Organic Trade Association sent out a he-said, she-said rebuttal titled “Organic Label Remains Trustworthy and Relevant.” Which do you believe?
Here are a few exerpts from The Post article . . .
“The government’s turnaround, from prohibition to permission, came after a USDA program manager was lobbied by the formula makers and overruled her staff.”
“The USDA program’s shortcomings mean that consumers, who at times must pay twice as much for organic products, are not always getting what they expect . . . Grated organic cheese, for example, contains wood starch to prevent clumping. Organic beer can be made from non-organic hops. Organic mock duck contains a synthetic ingredient that gives it an authentic, stringy texture.”
“Under the original organics law, 5 percent of a USDA-certified organic product can consist of non-organic substances, provided they are approved by the National Organic Standards Board. That list [of approved non-organic substances] has grown from 77 to 245 substances since it was created in 2002.”
Click HERE to read the full Post article, and HERE to read The OTA’s rebuttal.
At Native Sun, we fight to keep our prices competitive while also maintaining the quality of products our customers have come to expect. For example, compare our 69 cents/lb Certified Organic Bananas with the 67 cents/lb conventional bunches at Walmart. Two more cents and you could be eating organically grown bananas, protecting your health and supporting organic standards, small farmers and the environment. Is that worth two cents? We think so.
Let us know what YOU think about the issues facing the organic industry. Send your comments and questions to Native Sun Owner Aaron Gottlieb at firstname.lastname@example.org and he will personally respond to them via email, newsletter and the Native Sun blog.
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